Monday, June 2, 2008
Fitness may be a matter of attractiveness.
WiiFit is a great game/tool because through it incentive (gaming pleasure) takes over sacrifice (workout)
Nothing new, it's something similar to flavoured cough syrup for children.
Simple, effective, helpful.
"An incentive is a bullet, a lever, a key: an often tiny object with astonishing power to change a situation" (Levitt & Debner, Freakonomics)
We are planning for good, so I spen some time thinking of a different, often weaker target: older people.
For them attractiveness is no more an issue, video gaming is not a pleasure, but phisical exercise is a vital need. A good incentive might work on the emotional link with their grandchildren.
What about digitally recording (something like Nike+Ipod) the phisical exercise of theese people and link their performance with prizes?
No digital stuff? We can set up a more familiar dynamics: loyalty scheme through club card points
- Selection of itineraries (parks or pedestrian areas)
- Exercise tracking through coupons validation -start/check points/arrival marks
- Itineraries completion give you points for the club card
Prizes: free cinema tickets (Cartoons), free entrances to leisure parks, zoos...
Incentive and sacrifice, does it make sense?