Saturday, December 29, 2007

Election 2008

Why is no one asking the climate question?

Good Magazine's Pop-Up Community Center

Good Magazine made a short film about the community center they set up in Mulbery Street, New York for 18 days in December. This is where PFG had its Evening of Goodness on December 10th.

Saturday, December 22, 2007

Worldchanging Needs Help

Alex Steffen's great site, Worldchanging, that covers all things environment related, needs some help.

It costs around $250k per year to run the site and they could use some financial support.

If you are feeling generous, you can donate here.

Tuesday, December 18, 2007

Thom Yorke on the Carbon Cost of Touring

"We did one of those carbon footprint things recently where they assessed the last period of touring we did and tried to work out where the biggest problems were. And it was obviously everybody traveling to the shows."

Wired Interview

Anti Slavery TV Spot- Agency?

Sunday, December 16, 2007

Bali Climate Change Deal

From The Economist.
"After a fortnight of often tortuous negotiations, and an additional day at the end, 190-odd countries have decided that a global agreement involving all countries is needed to tackle climate change. The “Bali roadmap”, named after the Indonesian island where the deal was struck, is an important milestone. Rich, middle-income and poor countries have acknowledged both the threat of a changing climate and the need for urgent action by all. Substantive negotiations will start within weeks to produce an international convention by the end of 2009 on exactly how countries will meet their “common but differentiated responsibilities” to fight climate change. "

Saturday, December 15, 2007

Thursday, December 13, 2007

Wednesday, December 12, 2007

Planning for Good- Beijing

Charles Frith is a planner at JWT Beijing and is keen to establish a PFG outpost.

If you are a planner or work in the ad world and in Beijing and interested in being part of the group, please contact Charles at or via his Facebook page

Planning for Good Party with Good Magazine

Good Magazine hosted an amazing event for Planning for Good Monday night at Openhouse in Mulbery Street, New York.

Over 220 people from the advertising and non-profit worlds attended the event to hear James Friedman play some tunes and be inspired to do good by Graham Hill of Treehugger, Matisse Bustos Hawkes of Witness and Irwin Redliner of Children's Health Fund describe the new generation of activists as more singificant than those in the 60s.

It was a great time and we want to thank Good Magazine for their amazing generosity.

We will have photos and video shortly.

Sunday, December 9, 2007


Probably many of you already know Care2. I just discovered it and thought it could be a good resource to share.

It’s a Portal/Community/Social Network dedicated to green living, health, human rights and protecting the environment

"The premise of Care2 is simple: One person can make a difference.

Over 7 (8 actually) million wonderful people discover, share and take action on Care2 and Care2's The Petition Site. It's the largest online community of people passionate about making a difference"

Saturday, December 8, 2007


Nerooogle (literally – Blackooogle) is an italian initiative for energetic saving: a black background not only reduces optical stress but allows to save thousands of watts. Developers say they realised an idea (posted here) by Mark Ontkush

"Take at look at Google, who gets about 200 million queries a day. Let's assume each query is displayed for about 10 seconds; that means Google is running for about 550,000 hours every day on some desktop."

Using Neroogle (or if Google released a black backround) "...turns into a global savings of 8.3 Megawatt-hours per day, or about 3000 Megawatt-hours a year. Now take into account that about 25 percent of the monitors in the world are CRTs, and at 10 cents a kilowatt-hour, that's $75,000, a goodly amount of energy and dollars for changing a few color codes"

Wednesday, December 5, 2007

Planning for Good and Good Magazine Party- NYC December 10th

Planning for Good Presentation to UNICEF

Here's the deck

There are 3 ideas UNICEF want to action ASAP.

Unwanted Presents- PFG London and Denver

Coin Jar- PFG Los Angeles

Snowflake- PFG Sydney

If anyone has access to some digital resources that could help us execute, please let me know.

Monday, December 3, 2007

FareStart : Great Food. Better Lives.

Here in Seattle we have a local non-profit organization called FareStart.

FareStart provides a community that empowers homeless and disadvantaged men, women, and families to achieve self-sufficiency through life skills, job training and employment in the food service industry.

A weekly highlight for the FareStart community is Thursday Guest Chef Night, held at the FareStart Restaurant at 7th & Virginia. For FareStart students, it is a unique opportunity to work with Seattle's premier chefs. For FareStart supporters, it's a great opportunity to enjoy an excellent meal, introduce new supporters to the organization, or volunteer. Since 1994, Guest Chef Night has raised more than $1.5 million, revenue which has gone directly back into the program, to support student job training and placement services.

Every Thursday night, a different Guest Chef works with the students to prepare a three-course meal for over 200 guests served at the FareStart Restaurant. Guest Chef Night has been called "Seattle's best food lover’s event" and for just $24.95 it's one of the city’s best values as well. Hard-working community volunteers serve the guests who enjoy great food in support of FareStart and our students - 100% of the proceeds and gratuities from Guest Chef Night go back into the program and fund student services and training.

Guest Chef Night is open to the public and reservations are strongly suggested.

If you're going to be in town anytime soon, check the schedule HERE to see if tickets are still available.

Besides the food service industry, where else might this model work? How could another set of viable job skills be transfered to those in need? How would this work for say auto mechanics? Or coffee roasters?

Friday, November 30, 2007

Some inspiration

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

- Margaret Mead

NYC 12/10

Mark your calendars if you're in NYC on the evening of 12/10. There will be a Planning For Good event - more details to come soon. Suffice it to say we're rather excited.

Tuesday, November 27, 2007

PFG City and City Leader Information


Bejing: Leader: Charles Frith (from December 1st) (

Dubai: Leader: Ralph Khairallah (

Singapore: Leader: Rob Campbell

Sydney- Leaders: Emily Reed (, Katie Chatfield (

North America

Atlanta: Michael Dezso

Austin: Leader: Libby Anderson (

Boston: Leaders: Brian Reich (, Gareth Kay (

Boulder: Leader: Joselyn Bickford (

Burlington: Leader: Maurine Gilbert (

Chicago: Leader: Danielli Alejos (

Charleston: Leader: Karen Kariv (

Columbus: Brendon Keenan (

Denver: Leader: Sean Miller (

Detroit- Leader: Casey Ingle (

Fayetteville: Dave Nelson (

Honolulu: Leader: Patrick Spargur (

Los Angeles: Leaders: Kate Bristow (

Minneapolis: Leader: Aki Spicer (

New Orleans: Leader: Michael Karnjanaprakorn (

New York: Leaders: Jinal Shah (, Amy Daroukakis (, Alexa Knight (, Stephanie Redlener (

Richmond: VCU: Leader: Quintina A. Conway (

San Francisco: Leaders: Ed Cotton (

Toronto: Leaders: Jason Oke ( Dino Demopoulos (

Vancover: Leader: John Canavan (

White Plains: Leader: Gawain De Leeuw

Latin America

Medellin: Daniel Mejia


Copenhagen: Leader: Daria Radota Rasmussen (, Casper Willer (

Regio Emillia: Marco Bandini (

Istanbul: Leader: Ozgur Alaz (

London: Leader: Mark Earls ( Amelia Torode (

Milan: Leader: Hans Suter (

Paris: Leader: Magali Charmot (

Live Earth Brief- Due December 17th


It’s no longer a debate. Global climate change is a fact of life today. Scientists from all over the world agree that the evidence of a warming trend is "unequivocal," and that human activity has "very likely" been the driving force in that change over the last 50 years; they believe the earth could warm by an additional 7.2 degrees Fahrenheit during the 21st century if we fail to reduce emissions from burning fossil fuels. This rise in average temperature will have far-reaching effects. Sea levels will rise, flooding coastal areas. Heat waves will be more frequent and more intense. Droughts and wildfires will occur more often. Disease-carrying mosquitoes will expand their range. And species will be pushed to extinction.

Global warming is already affecting the world we know, endangering polar bears, shortening ski seasons and creating more intense storms.

The Live Earth global concerts on 7/07/07 helped to create a tipping point of awareness in the U.S. this summer. Live Earth is leading the charge to create a mass movement to influence people to address climate change, through the power of entertainment. With 8 concerts on 7 continents, and a broadcast on over 150 TV stations around the globe. Live Earth was the largest global media event in history. This event was the single largest online entertainment event ever, and in total we had an estimated live audience of 1 million people, and 2 billion total viewers around the world.

The UN secretary general has called the climate crisis “the most defining crisis of our time,” and has pointed to the U.S. (and China) as the leading emitters of greenhouse gasses. In the next 9 months, Live Earth will focus our efforts here at home where awareness and behavior change are lagging from the rest of the western world.

Background – Live Earth 2008 Campus Program:

On April 20, 2008 we will kick-off a massive Live Earth fueled student movement in the U.S. Ultimately, we aim to reach half the total student population – nearly nine million undergraduates.

Help us position Live Earth and create a messaging strategy that will kick-start students to take action. Help us define actions that will be the most relevant to students and help the cause. Evaluate our current messaging and inform us on how we can make it smarter, more impactful.

The Live Earth Assignment has 3 components:

1. How should LE be positioned to college students?
2. How should messaging come out of that?
3. What do the actions look like?

(Request full length brief for more information on the program and the assignment.)

Sunday, November 25, 2007

Check out Social Actions

This is an interesting site that agreegates the fund raising efforts of groups and helps individuals to start their own.

Presentation to the Idea Village

Here's the presentation that was made to the Idea Village.

Saturday, November 24, 2007

UNICEF Presentation- Monday

Gareth will be at UNICEF this coming Monday presenting the PFG responses to the holiday brief. We will post the deck on this blog and links to it on the Facebook page. In addition, we will follow up with everyone on next steps.

Sunday, November 18, 2007

We finally have a blog up and running

Rather than build a website, we thought it made more sense to set up a blog where along with our Facebook group we can keep you up to date with what is going on.
The latest is that we are due to present to UNICEF on Tuesday November 20th. Thank you to everyone who contributed - there's some great ideas. Once we get over a time delay for confidentiality reasons we'll put the presentation up on Slideshare.
In the meantime, keep your eyes here and on Facebook for the latest news and the next brief. We're going to open this blog up to posts from committee members and the chapter leaders.