Sunday, January 13, 2008

Ark Assembly Instruction

Italy has been the sources of some really clever advertising meant to promote global warming awareness.

Copy reads: Global warming is bringing us closer to a catastrophe of biblical proportions. Let’s make sure history doesn’t repeat itself.

Advertised brand: Global warming Effects
Advert title: Ark Instructions
Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director: Gianluca Ghezzi
Art Director: Manuela Valtolina
Copywriter: Elia Canteri
Illustrator: Manuela Valtolina


Griffin Farley said...

Great Work! Thanks for sharing.

Benjamin said...
This comment has been removed by the author.
Benjamin said...

I love the creative idea in this ad but I do wonder how effective it might have been? The "Ark Assembly Instruction" concept has strong cut through qualities and for this reason I'm sure it would have been effective in catching its intended audience's attention. My concern lies in the fact that the reason it does attract attention is because it is somewhat humorous. As the topic of global warming already has many skeptics, I think this piece is at risk of generating more chuckles than changes in behaviour.